About me
I’m Coti – an Argentinian service and UX designer based in Amsterdam, Netherlands.
I help companies innovate and make customer-centric decisions by uncovering opportunities where business vision and customer needs meet.
I specialise in service design, user experience design, and user research.
Want to find out more about me? 👇
customer centric
How I work
Understand
When starting a new project, I focus on understanding the business and customer needs by collecting existing knowledge within the company; and deriving insights from customer feedback, surveys, design research and stakeholder interviews.
Interpret
I use journey maps, service blueprints and images to communicate insights as a narrative and highlight business opportunities. Based on a deep understanding of the customer needs, I can clearly articulate why and how these opportunities will impact the customer experience.
Design
Engaging relevant stakeholders and collaborators, I facilitate the ideation and design of solutions to improve existing journeys or create completely new services.
Deliver
The insights, maps, journeys, blueprints and any other artefact co-created during the process will guide teams in making customer-centric decisions and delivering the best customer experience.
What is service design?
Service design, UX design, customer experience design, and human-centric design are different labels to describe the same discipline. What matters more than a name is what it stands for. Service design calls for a shift in focus – a service provides help or a solution to a specific need.
Service designers look for a deep understanding of the customer needs a service (or product) satisfies, balancing them with business value and technological opportunity to create innovative solutions.
The service design process engages stakeholders and customers in research and co-creation activities, breaking silos and going beyond the business operational processes to design impactful experiences and long-lasting relationships.
portfolio
Recent projects
Learn more about my expertise and customer-centric approach through a selection of recent projects.
Get in touch
Want to know more about my work? Meet up for coffee?
I’d love to hear from you.
constanzamarangoni.dcv@gmail.com