My work
service & UX design portfolioRandstad Global
Designing Randstad’s skilling services
As technologies evolve and AI takes over many aspects of life and work, there is an increasing demand for workers to develop new skills and even explore new career paths. Randstad wants to support and inspire candidates in this exploration, offering services tailored to their specific needs and helping them grow throughout their careers; positioning itself as a partner for talent.
To support the design of Randstad’s skilling service offering, I took the initiative to provide valuable insights and uncover opportunities to serve candidates in their skilling/upskilling journey.
The approach
I analysed the feedback provided by candidates regarding their career development choices, learning needs and preferences, and main struggles. I mapped all these insights into an end-to-end customer journey. During the analysis, I also categorised the insights according to our global talent personas. This allowed for a better understanding of the pain points and gains for different types of candidates, according to their specific needs.
Together with a team of global stakeholders, we defined and prioritised key opportunities and ideated on how to support candidates while creating business value through different skilling services.
The outcome
The insights and opportunities highlighted in this journey served as a foundation to define Randstad’s strategy and design services tailored to candidates’ needs. After successfully piloting these services in key markets, the team is scaling these offerings to more markets.
As we continue to gain insights from candidates’ feedback, I keep the journey updated and work closely with the team to uncover new opportunities.



Randstad Global
Improving global
customer satisfaction
I’m helping local CX and global teams improve candidates and clients satisfaction by bringing valuable insights from Randstad’s Voice of the Customer program. Contact me to learn more about how I’m using customer insights to identify global trends and address key challenges.
Randstad Global
Implementing a specialised candidate journey
To position Randstad as a career partner for Finance & Accounting professionals, I worked with a global team to design a specialised end-to-end journey. The challenge was to design the ideal candidate experience and define the business processes and tasks necessary to operationalise this vision.
The approach
I started by meeting with local experts from different markets to learn more about finance professionals, their unique needs and current best practices for attracting and engaging them. I combined all the insights into a (first draft) service blueprint that we reviewed and completed in a series of virtual sessions. For each journey step, we mapped the supporting global business processes and discussed specific requirements.
The outcome
The final end-to-end journey showcases the experience Randstad wants to offer to candidates in Finance & Accounting globally. Along with the journey, we documented the processes and tasks necessary to support each journey step. This material is being used to train consultants and recruiters to service these candidates in their markets.



Randstad Groep Nederland
Co-creating a new service delivery concept
Candidate scarcity is a challenge many companies are facing in the current market. In this context, RGN wanted to tap into its ever-growing candidate database’s potential to increase candidate matches and improve fill rates.
I worked on the ideation, design and validation of a new concept with a multi-disciplinary team and Randstad’s recruiters.
The approach
A good understanding of the underlying problems allowed us to identify the possibilities early on. The goal was to provide candidates with a better experience – from online registration to finding a job. To do that, we had to offer a better way for recruiters to serve candidates.
Combining insights from research and available technology, we built a proof of concept for our solution and set up a pilot group to validate and iterate on it. We asked a group of recruiters to try this new concept in their day-to-day work.
The outcome
This approach enabled us to learn how the solution worked in real-life scenarios and what new challenges arose. Halfway through the pilot, we run a design sprint to co-create the next iteration with the end users and development team. The result was a new validated prototype that our team took on to build the next iteration of the solution, as well as several quick fixes that would improve the recruiters’ experience.
After a few more iterations, validated with the pilot group, the solution was launched to the whole country and is being used today by all Randstad recruiters.








Farmacity (Arg)
Improving in-store customer experience
Farmacity – a large retail company from Argentina – hired us to research and design a self-checkout solution for their stores in Buenos Aires. Their challenge was to get customers to complete their purchases during peak hours in the store instead of having them abandon their products before checkout due to the long cashiers’ lines.
The approach
After observing and surveying customers at the stores, we understood the motivations for customers to shop at Farmacity – speed of service being at the top of the list. To provide an optimal self-checkout experience, we also interviewed employees to uncover current challenges when checking out products.
We designed and tested a digital/physical prototype in-store with real customers walking in.
The outcome
After a couple of iterations and in-store experiments, we delivered and implemented the final solution in selected stores, along with the customer journey, highlighting opportunities to continue improving the customers’ overall experience.
Get in touch
Want to know more about my work? Meet up for coffee?
I’d love to hear from you.
constanzamarangoni.dcv@gmail.com